London Fashion Week (LFW) is one of the most anticipated events in the global fashion calendar. Designers, influencers, buyers, and celebrities converge to showcase and witness the latest trends.
This biannual event, taking place every February and September, turns London into a bustling hub of creativity, commerce, and high fashion. Beyond its influence on fashion, LFW has a ripple effect on various industries, including hospitality. In particular, the serviced apartments industry experiences significant changes during this time.
The Impact of London Fashion Week on the Serviced Apartments Industry
This blog explores how London Fashion Week impacts the serviced apartment sector.
During London Fashion Week, the city sees an influx of fashion industry professionals, media, buyers, and international visitors who require temporary accommodations. Traditional hotels often fill up quickly, leading many attendees to seek alternative lodging options. This is where serviced apartments come into play.
Serviced apartments provide the flexibility, space, and amenities that high-profile guests desire, especially those staying longer. With fully equipped kitchens, living spaces, and hotel-like services, these accommodations offer a home-away-from-home experience, ideal for fashion industry professionals who may need to stay for an extended period due to work commitments or additional events tied to LFW.
LFW brings heightened demand and a willingness among guests to pay premium prices for quality accommodations. Serviced apartment providers can capitalise on this by adjusting their rates during peak fashion week periods.
Unlike hotels, which often offer limited space at higher prices, serviced apartments provide a more spacious and versatile environment at competitive rates. However, during London Fashion Week, the demand often outstrips supply, allowing operators to command premium prices. Additionally, these properties often attract fashion brands hosting private showrooms or photoshoots, which can further enhance their profitability.
While London Fashion Week is primarily a short-term event, its preparations and aftermath can result in longer stays. Designers, marketing teams, production companies, and media outlets often arrive weeks before the event to set up and may stay after to network or conduct follow-up work. These extended stays are a key market for serviced apartments.
The flexibility of serviced apartments makes them a preferred choice for fashion brands, designers, and media professionals who often require stays beyond the traditional short-term rental window. These long-term stays also provide operators with more stable income during the event and can help ensure higher occupancy rates even after LFW concludes.
The overlap between the serviced apartments and fashion industries provides networking and collaboration opportunities. Many serviced apartment providers recognise the potential to partner with fashion houses, event organisers, and corporate sponsors to create exclusive accommodation packages during LFW.
For instance, offering VIP packages that include private transportation, curated experiences, or even collaborations with designers for exclusive in-apartment fashion showcases can set serviced apartments apart from traditional hotel offerings. These partnerships enhance visibility for serviced apartments while providing fashion industry clients an experience tailored to their unique needs.
London Fashion Week is a globally renowned event that draws attention from media outlets and influencers worldwide. This international exposure benefits the serviced apartments industry as well. Hosting influential guests, fashion editors, or even celebrities can elevate the profile of a serviced apartment brand, mainly if these stays are featured on social media or in editorial coverage.
In the age of Instagram and influencer marketing, a well-designed serviced apartment in a prime location can serve as a stage for content creation, amplifying its visibility to a wider audience. Some serviced apartment operators capitalise on this by enhancing their interior aesthetics and branding to align with the style-conscious, fashion-forward guests who attend LFW.
London Fashion Week presents a significant opportunity for the serviced apartments industry, allowing it to cater to a high-demand, high-profile clientele. From increased bookings and premium pricing to brand exposure and long-term partnerships, the event offers many benefits for savvy operators. However, to fully capitalise on this potential, the industry must remain adaptable, offering exceptional service and unique experiences tailored to the fashion crowd. As LFW continues to be a prominent event in London, its impact on the serviced apartments sector will likely grow, creating new avenues for profitability and brand recognition.
J-Wanjiru@Huku-Kwetu
Written by Karibu Qwetu • September 12, 2024
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Corporate Housing / Serviced Accommodation
Lodging with Huku Kwetu Corporate Accommodation this April. Every year, people in many parts of Europe unite in heart to celebrate their legendary hero, Saint George, on April 23. Saint George is known as a fearless warrior and early Christian. He was known for his bravery, and he would become a Christian martyr for his […]
Corporate Housing / Extended Stay Accommodation / Insurance Family Alternative Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Easter Holidays with Huku Kwetu Corporate Housing What makes Easter special? The year is moving so fast and the Easter holidays approach once again. Easter is a day’s event (on the 4th) however, it echoes much more; it is a season, a holiday of merriment both for Christians and non-Christians worldwide. Easter holidays are a […]
Serviced Accommodation / Short Term Rentals
For our Irish and Christian travellers and anyone who celebrates St Patrick’s Day. – Huku Kwetu has you covered! On March 17th every year, a significant part of the UK celebrates St Patrick’s Day. St Patrick may be known for being the foremost Patron Saint of Ireland and his religious feats in Europe. But the […]
Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
7 Guest Hosting Tips for the Fully Serviced Accommodation Host: Starting a fully-serviced accommodation business is exciting and perhaps what is even better is acquiring as many houses as you can. It is important to understand the business in your locations, how to infiltrate the market while sticking to the housing rules established. However, if […]
Corporate Housing / Extended Stay Accommodation / Insurance Family Alternative Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Happy Valentine’s Day Our Dear Guests! Every member of the Huku Kwetu teams knows that Valentine’s Day is as a season of love spoken of, shown, and celebrated. So, we wish you a Happy Valentine’s Day. Not just as a Corporate Housing company but as individuals who understand love and by it are united. It […]
Corporate Housing / Extended Stay Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Huku Kwetu Announced as Booking.com Traveller Review Award Winner 2020 Congrats to us. Booking.com Traveller Review Award: Every year, Huku Kwetu promises you the best possible housing experience as a traveller and our reviews on Booking.com speak volumes of our corporate housing achievements as we have been announced Booking.com Traveller Review Award Winner for 2020. […]
Corporate Housing
Qualities of a Corporate Housing Company to Look Out for… Here are seven features of a corporate housing company to consider: Corporate housing is very different from hotels, as this type of housing provides a better and flexible option for business or holiday travellers. Before picking any serviced accommodation for your trip, you have to […]
Serviced Accommodation
How to Assess and Choose a Serviced Accommodation Provider 5 ways to find the best serviced accommodation for your future stays Serviced accommodation: You may be a contractor, student, tourist, or an entrepreneur planning a trip to a location far away from home, or you may already be a visitor to a new city. Whichever […]
Serviced Accommodation
A Happy New Year Message Love from Huku Kwetu Happy New Year. At the start of every year, there’s excitement in the air; people plan for themselves and the direction in which they wish to spend their year. They make resolutions, pen down big dreams, and anticipate their actualization. Especially due to the year we […]
Corporate Housing / Short Term Rentals
From the stables of Huku Kwetu once again, we bring you fresh mouth-watering offers, presenting you more and more for less with our New Year bonus packages that avail you special discounts when you use our corporate housing apartments. It’s a new year, and wads of cash have gone into the festive celebrations. But, with […]
Corporate Housing / Long-Term Stay / Self-Catering Accommodation / Short Term Rentals / Short Term Rentals Listing
A Christmas Message from Us to You! As a team, a company, and your humble service provider, Huku Kwetu|Corporate Housing Company wishes to identify with you, our friends, partners, clients, and the general public in the intriguing season of merriment and festivities. From the entirety of our hearts, we wish you a merry Christmas and […]
Why Visitors in Glasgow are using Bowden House Corporate Accommodation in Glasgow, Scotland, has taken a new leap with the emergence of Huku Kwetu’s Bowden House. Designed for comfort and affordability, it now stands out as a housing option for business and holiday visitors. As a Chief Executive Officer overseeing numerous businesses, I entertain business […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-serviced apartments as the best Housing Option in the UK. When looking to get the best fully-serviced apartment possible as a business or holiday visitor within Glasgow. Then look no further than Haywood House. A corporate housing and fully-serviced apartment like the Haywood House are gaining popularity among travellers within the UK. HAYWOOD HOUSE, GLASGOW. Scotland’s […]
Short Term Rentals
With business and holiday homes scattered all over the UK, Huku Kwetu has recently launched a new accommodation, Bakewell House in Nottingham. For several years, Huku Kwetu has served the UK’s accommodation sector with top-notch short-term and long-term business and holiday homes housing. Also, they have provided relatively affordable, satisfaction, comfort and convenient when contrasted […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-furnished Accommodation as an ideal Housing Option in the UK. A couple of weeks ago, I traveled from Norway to Glasgow with two friends who were both science students. We stayed in the city for a few days, where we visited the Glasgow Science Centre and attending online seminars with half a dozen Scottish friends. […]
Extended Stay Accommodation / Long-Term Stay / Serviced Accommodation / Vacation Rentals
What to know about Extended Stay Apartments: If you have used extended stay apartments in the past, you would know a thing or two. However, whether you know little or nothing at all, you deserve to exhaustively understand this lodging option and how it changes the world of the housing when away from conventional homes. […]
Short Term Rentals / Vacation Rentals
A lift of the lid on Furnished Apartments as a Housing Option in Dunstable (Bedfordshire) I travelled with my 10-year old son from Leipzig, Germany to Dunstable (Bedfordshire), United Kingdom, only a month ago. I wanted him to have a pleasurable holiday treat for many reasons, so I allowed him to pick a destination of […]
Vacation Rentals
Holiday Homes | The Pros and Cons of Vacation Rentals What You Need To Know About Holiday Homes When you finish reading this, I would have helped find out all that you need to know about holiday homes. Vacation rentals have their pros and cons like every other accommodation option available to business or leisure […]
Self-Catering Accommodation / Serviced Accommodation
How To Get The Best From Self-Catering Serviced Accommodation Learn How To Get The Best Of and From Self-Catering Lodges Self-Catering Serviced Accommodation: Due to numerous housing options right now, some housing clients often face a hard time choosing a suitable accommodation option. However, such confusion would disappear if you let me guide you through […]
Insurance Family Alternative Accommodation / Self-Catering Accommodation / Serviced Accommodation
Insurance Alternative Family Housing | What You Need To Know Before It’s Too Late! Q & A | Insurance Family Alternative Accommodation Q: What is an insurance alternative family accommodation | housing? Insurance alternative family accommodation or Housing is when the Insurance finds you new temporary house. Is when your home suffers unexpected damage and […]
Corporate Housing / Self-Catering Accommodation / Short Term Rentals
Corporate Housing Jargon | Made Stupid Easy to Understand Definition, Terminologies and Users of Corporate Housing Corporate housing – a jargon used in the Housing and Relocation Industry to refer to fully furnished, self-catering accommodation for travelling workers. Provisions placed on the temporary lease as opposed to conventional extended stays in hotels. With CH companies, […]
Corporate Housing / Extended Stay Accommodation / Long-Term Stay / Mid-Term Stay / Serviced Accommodation
Hotels Rooms Sucks | Corporate Housing is the Best Option a Million Times Over – Here is Why! What Makes Corporate Housing the Best Option Other than Hotels Rooms. With Corporate Housing becoming more and more popular, it is becoming less debatable. Whether corporate housing is a better option when compared with hotel rooms on […]
Insurance Family Alternative Accommodation / Large Group Accommodation / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing
Serviced Accommodation Affordable |How We Discovered A Goldmine How we discovered our goldmine location, Now you can too. How Huku Kwetu serviced accommodation project was unveiled. There are vital elements that should be looked at, when you’re selecting the perfect serviced accommodation (SA) property and the location of operation. Therefore, it’s imperative to be aware […]
Large Group Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
The safety of our guests and employees is Huku Kwetu’s top priority. As such, we have removed all our serviced apartments from sale until April 5th, 2020. Our corporate houses are still open for those with long term stays, however, no weekly cleaning will be undertaken but clean linen and supply will be left for […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Early Covid-19 Hotspots: City-by-City Analysis The Global Short-Term Rental Markets – The Impact Effect of Coronavirus Below we take a look at the largest cities in some of the hardest-hit countries around the world to show how short-term rental market on both present and future bookings have been impacted. For this analysis, we looked at the revenue […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Are People Still Booking Travel? In order to determine real-time demand for worldwide vacation rentals, we’ll need to hone in on the number of reservations that are currently being made. Here’s a chart that shows the number of reservations made in a selection of hand-picked cities over the course of the last two months. Feel free […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Coronavirus Vs Global Short-Term Rental Markets At the time of writing, the coronavirus has killed more than 4,000 people and sickened more than 115,000. International stock markets have witnessed the biggest plunge since 2008, entire cities and countries have been placed on lockdown, and massive international events have been called off. Without a doubt, standing […]
Self-Catering Accommodation
Creating A Better Experience Huku Kwetu – Home Insurance Emergency Self-catering Accommodation is your Central solution Centre for Alternative emergency housing in the United Kingdom. We combine our vast resource of suppliers with our expertise in insurance housing, temporary living accommodation and customer service to offer more housing choices and an easier process to displaced […]
Corporate Housing / Self-Catering Accommodation
Do you wish to have a visit to Remember at Dunstable? You must Consider these Corporate Accommodation Options! Dunstable is known for its lively atmosphere for numerous reasons, and the year 2021 can’t be exempted. Hence, you should consider Corporate Accommodation options if you must have a holiday always to remember. A town as well-placed […]
Vacation Rentals
Why Wardown Park in Luton is our Number 1 Golden Nugget The Rich History of Wardown Park | River Lea Wardown Park is a must-visit if you ever get a chance while in the neighbourhood. The park offers activities that will be exciting for all kinds of visitors, Friends or family members of all ages. […]
Extended Stay Accommodation / Insurance Family Alternative Accommodation / Long-Term Stay
Emergency Insurance Family Housing Emergency Insurance Family Housing: It is very much obvious that emergency can occur at any time and at any place. It is very clear that no matter how much you try; you can never avoid a problem or emergency which is meant to take place. But what after the problem? What […]
Short Term Rentals Listing
It is always a problem to get a well-furnished good-looking apartment for a shorter duration of time, isn’t it? Well, if you are facing such problem and not getting an apartment as per your requirements and needs, then do not worry since HUKU KWETU is here with all the solutions to your apartment problems. Filled […]
Large Group Accommodation
Temporary Serviced Accommodation There is a famous quote ‘Homeless people don’t deserve your pity; they deserve your help ‘. Homelessness is a problem faced by every society due to some natural calamities, unemployment, relationship problems, gambling, domestic violence, poor physical or mental health or due to some other reason. It has become a complex social […]
Insurance Family Alternative Accommodation
Home Insurance Emergency Accommodation A Better Solution for Those Seeking Insurance Emergency Family Homes Home Insurance Emergency Accommodation | Huku Kwetu is your Central solution Centre for Alternative emergency housing in the United Kingdom. Huku kwetu has one key objective and that of ensuring a smooth transition of our guests. Our guest needs to settle […]
Short Term Rentals Listing
Short Let -The Cutting Edge of Airbnb Superhost For software developer Alex, first and foremost, being an Airbnb host is a way to pay it forward—to extend the same hospitality to others that he has enjoyed. “I relied upon my own experience of travelling, recalling how the generosity and kindness of locals in countless countries […]
Huku Kwetu Serviced Accommodation
WHAT OUR GUESTS ARE SAYING "My four workmates and I used their services last year. Stayed at Huku Kwetu | Chelsea House for 6 weeks. Great experience, spacious accommodation for business travellers. But, the best was Aimee the manager. Brilliant. I guess all the staff were top-notch. they are of a very high standard". - Neil Watson
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